A Story of Commitment: Trenker's Partnership with Pink Ribbon
Since September 2018, an inspiring journey has begun between Trenker Pharmaceutical Laboratories and Pink Ribbon, a partnership rich in meaning and emotion. Pink Ribbon, a key player for 25 years, organizes activities such as Pink Monday, the pink walk, and the distribution of pink ribbons, powerful symbols in the fight against breast cancer. Their mission: to raise awareness of the importance of breast cancer prevention and early detection.
2018: A First Photo, a First Step
The story begins with a simple yet symbolic action. In 2018, the employees of Trenker Pharmaceutical Laboratories decided to show their support for the fight against breast cancer by taking a photo with a Pink Ribbon. These photos, more than just a gesture, were the starting point of a deep commitment. Discover this support through images, showcasing the unity and determination of everyone involved.
2020: “Coupe de cœur” Campaign
In 2020, Trenker launched the “Coupe de cœur” campaign in partnership with Pink Ribbon, encouraging everyone to cut their hair and donate their ponytail. These hair donations, carefully collected and labeled Pink Ribbon, were transformed into wigs by Belgian wig makers. Intended for patients in need, these wigs symbolize much more than just material help: they restore hope. The money raised was also invested in cooling caps that cool the scalp during chemotherapy treatments to reduce hair loss. A crucial step to improving patients’ quality of life. Our pink vehicles and the first edition of our pink Alline packaging filled the streets, proudly displaying the colors of the cause.
2021: Limited Edition Packaging
In 2021, Trenker Pharmaceutical Laboratories dressed the Alline Procap boxes in pink from September to December. They also added a ribbon on the packaging for the second edition of this limited edition packaging.
2022 - 2023: Pink Walk and Pink Monday
Trenker continues to support Pink Ribbon through various actions. These years were marked by our ongoing participation in the pink walk, the distribution of ribbons, and Pink Monday, further consolidating our support for Pink Ribbon and our commitment to breast cancer patients and prevention.
2024: Alline Dresses in Pink
This year, we are once again embarking on a beautiful journey with Pink Ribbon under the slogan “Alline dresses in pink for a good cause.” The Alline Procap and Alline Prohair boxes will be pink in the third edition of limited edition packaging, and to go even further, they will display the correct steps for self-examination. This simple yet essential detail aims to raise awareness among even more women about the importance of early detection. Learn more about the campaign: link
A Human and Supportive Journey
Each year, our commitment to Pink Ribbon strengthens and diversifies. Since that first photo in 2018, every action taken by Trenker has helped to raise awareness, support, and inspire. Together, we continue to walk, give, and speak, united in the fight against breast cancer.